Why is SEO important for a business?

Why are so many companies, brands and digital agencies constantly on the hunt for that next “fix” to get higher and higher in search engines?

Needless to say, having an active organic SEO presence is vital to any business looking to do business online – it has so many benefits that it just can’t be ignored.

Today on the ANCHOVY., blog; we’re looking at why SEO is so important in the digital world and what you can do to increase the chances of ranking your business.

As always, we’d love to help you get ahead of the crowd and get you ranking on the (sometimes) highly elusive first page of Google so if we can assist you in any way, be sure to get in touch with us.

6 Reasons Why SEO Is Important For A Business

Why Is SEO Important For A Business?

A Constant Flow Of Free Traffic

Everybody is trying to find the holy grail of SEO and for a good reason too; it’s the best type of traffic you can get (more on this later) but if done right, it will also be a free source of traffic.

As a digital marketing agency that also specialises in media buying, we know how quickly an ad budget can run out with paid advertising, but with organic SEO, all the traffic you generate will be forever free.

Obviously, it’s not a bad idea to have both paid ads and organic traffic bringing you traffic, but you can’t deny how important and fruitful an SEO campaign that brings a constant flow of free traffic can be for any business.

Builds A Lot Of Trust

When searchers look up information or services online, they usually stick to the first-page knowing quite well that Google has selected the “cream of the crop” for them to choose from in those first ten listings.

If Google trusts you enough to put you on the first page, or better yet in the #1 spot, you best believe that the customers will trust you as well.

Being on that first page can give you instant credibility and we all know how important having a customer base that trusts you can be.

Find The Right Customers

Another useful tool for doing digital marketing is social media (you can see our top 20 social media tips for 2017 here) but “social” does have a roadblock that organic SEO doesn’t and that is; the right audience finds you.

With social, especially if you are buying up ads, then you need to know where your target audience is, how to find and them and how to target them. With SEO, the right audience finds you, or better yet the services you offer.

If you manage to get ranked in the first page for their search term (see how here), then you will be getting thousands of free organic traffic that trust you and are hungry for your services (or information).

Organic Traffic Has Buy-Intent

Another great benefit of SEO-driven organic traffic is that if you know how to target the right keywords, you can find the buyers out there who are ready to purchase your services.

For example, keywords that include:

“where to buy.”
“how to buy.”
“buy _____ online.”

Are all keywords targeted by people who are looking to make a purchase (as you can imagine nobody will type “how to buy an electric oven” just for fun right?)

If you can find these types of keywords and get your site ranked for such terms, you not only get free targeted traffic but you’re getting free targeted traffic that is ready to convert and make a purchase from you.

It Opens Up New Possibilities

Another reason why SEO is important for a business is that SEO can sometimes take on “a life of it own” and if you are producing content on a regular basis, the chances are that Google will also rank you for keywords that you have not thought of either.

We see this happening many, many times here at ANCHOVY. with our SEO clients and this extra exposure can lead to numerous more conversions and also ideas on where, what and how to target the next.

If you think your business can benefit from extra, free targeted traffic from Google, get in touch with our in-house SEO experts for a no-obligation consultation.

How To Increase Your SEO Traffic

google organic SEO traffic

In late 2016 we’ve published an in-depth guide on how to do SEO in 2017. If you’re interested in starting to implement these actionable SEO tactics and strategies, we advise you read that article first, and then get in touch with us for a more bespoke SEO strategy for your campaign needs and goals.

Closing Words

SEO is very important for any business. The more and more people jumping online and looking for information, the more significance this area of digital marketing can have.

SEO is not easy either, but with the right plan and the right execution on those plans, your business can continue benefiting from the work you do today for years to come.

Not one single digital marketing campaign is perfect, and it always requires tweaking and experimenting so do not get discouraged if you do not see any results with your SEO for months.

Just know that what you are working on today will benefit you 3/6/12 months down the line, and yes, it will be worth your effort.

Thank you very much for reading this guide.

ANCHOVY.