Mobile Advertising: Optimize your Local Company in a Great Way

By March 15, 2017Default, Insights

Definition of Mobile Advertising

Mobile advertising is a subset of mobile marketing. Whilst mobile marketing aims to build a customer database to market to them, mobile advertising aims to reach audiences that are not necessarily customers yet.  

Local companies are more and more adopting this form of advertising and implementing it in different ways, especially through in app advertising, which is becoming increasingly popular.

Planning out a mobile advertising strategy should be any company’s next step.

Mobile ad platforms exist to act as a third-party between advertisers and customers. They allow advertisers to publish their advertisements on both mobile applications and mobile websites.

 

Different Types of Mobile Ads

 

There are 4 types of Mobile ads

 

Text ads

Mobile text ads appear the same way as they do on a desktop computer, however the main difference lies in the fact that more ads can be shown per page on a desktop computer rather than on a mobile device.

This is how text ads appear on mobile devices:

text-ad

 

And this is how they appear on desktop:

text-ad-desktop

Also, it is important to keep in mind that text ads can appear differently on the Display Network.

Image ads

The most frequently used type of image ad is the banner image ad.

This ad appears across the top of your mobile screen or mobile application page, in the form of a banner, as seen in the example below:

in-app-advertising

Mobile app promotion ads

The app install ad, (previously known as click-to-download ads), is the most common type of app promotion.

These apps appear on your website to encourage people to download and install your app from Google Play or the Apple app store.

For example, a news website can prompt its readers to download its mobile application on their phones to stay updated with the latest news:

mobile-app-promotions

Call-only ads

Call-only ads appear on devices that are able to make phone calls. These ads are are specifically designed to direct potential customers that click on these ads to call you from their smartphones, as illustrated in the image below:

call-only-ads

Advertising on Mobile  can be done in different ways using these 4 types of mobile ads:

 

  • Multimedia Messaging Service

    Short and long text ads, banner ads, audio and video ads, etc.

  • Mobile Applications

    In-app advertisement displays, integrated ads, branded mobile applications, sponsored mobile applications etc.

  • Mobile Web 

    Mobile web banner ads, text tagline ads, rich media mobile ads etc.

  • Mobile Video and TV Advertising Units

    Linear and nonlinear ad breaks, interactive mobile video and TV ads

 

The Benefits of Mobile Advertising for Local Companies

We all experience being bombarded with ads and promotions on our phones.

Mobile advertising is everywhere, and this is only one of the many reasons why mobile advertising will be the next big thing. 

As a local business owner, this ongoing trend is certainly not one to miss. 

The prominent reason why investing in a mobile advertising strategy is ideal, is because it reaches your target audience regardless what device they are on.

Advertising on mobile allows you to target users according to specific demographics, i.e. by behaviour, geography, content or even by a specific mobile device.

behavioural-tactics

When users download and use different applications, mobile networks identify these preferences and show advertisements that are related to these downloads.  

This explains why the reach and penetration of advertising on mobile is huge, and to some extent, greater than online advertising.

Check out this site for more information on Mobile Ad for Local Companies and Small Businesses 

Go for it – Try App Advertising!

Nowadays most of the activity is done on the phone.

mobile-advertising

In fact, even websites are converting to be mobile optimized. Not to mention that converting your website into a mobile friendly one is also a plus for your SEO ranking.

Another good thing about mobile advertising is that is not so far off from the traditional display advertising.

In an article published by Exact Drive, about the benefits of Mobile Advertising, three main reasons are listed on why Mobile Ad really works. The reasons are as follows:

1. You can customize your mobile ads to target individuals at specific times and locations

During a mobile advertising campaign you can track the different geographical location of the viewers visiting your website, and can provide them with information and deals based on their location.

mobile-advertising-location

Moreover by using behavioural tactics and other mobile marketing solutions, small businesses and startups can add extra value to their advertising campaigns by delivering what their audiences want and when they want them.

The bottom line is that personalizing mobile advertising  will provide your user with a higher quality experience and as a result, the engagement from your customers will increase.

2. You can choose different formats to cater for your different audiences

You can choose the right format that would appeal to the right audience.

Since mobile ad solutions allow you to access a variety of media platforms such as applications, mobile responsive websites and social media banners, you have the advantage of selecting which format best suits your audience.

3. You can gauge your performance and improve it

With the increase in the use of mobile advertising, we are always discovering new and improved ways to measure metrics and learn more from the information that mobile browsers provide us with.

app-advertising-analytics

There are plenty of video tutorials on the internet that provide you with a step-by-step guide on how to create a mobile advertising strategy from scratch, and some even provide a section where you can ask for specific advice that relates to your company’s needs.  

These metrics can be achieved by analyzing 3 things:

  • the applications that certain demographics download,
  • which pages people visit,
  • what times of day they are most likely to browse the Internet

By looking at the above mentioned points, you will be able to customize your mobile advertising experience to ensure that you target your audience in the right place at the right time.

You can also combine your mobile advertising strategy with Facebook and Social media advertising.

social-media-advertising

Don’t forget to implement a good digital marketing plan in order to do always right thing at the right moment.

Your future belongs to you

 

The future of mobile ad is bright. Mobile ad is on the increase and it is predicted that by 2019, mobile will account for about 72% of ad expenditure for digital marketers.

As we said, local companies must implement it on their marketing campaign for three principal reasons :

  • You can control where, when and who you want to target
  • You can choose the perfect format specifically for your business
  • Check your results instantly

mobile-advertising

All of the above mentioned points show that local companies should really consider the benefits of this form of advertising and act fast in order to be ahead of their competitors.

We hope you found this article useful and it has made you more confident about launching a mobile advertising campaign if you haven’t done one yet.

And, of course, if you have no idea on how to implement it and are in need of help or professional advice, don’t hesitate to contact us ! 🙂

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Author David Debono

David Debono is an Account Executive at ANCHOVY., a digital marketing agency based in Malta & Dubai, UAE where he gets to deal with all ANCHOVY. clients on a day to day basis to ensure the communication between the ANCHOVY. & client is awesome!

More posts by David Debono

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