Intro

Diamonds International approached ANCHOVY. to create a website that showcases their products while at the same time communicating the strength and timelessness of their brand.

Intro

Diamonds International approached ANCHOVY. to create a website showcases their products while at the same time communicating the strength and timelessness of their brand.

User Flow / Site Flow

Before coming up with colours, fonts and images we need to see how different kinds of users flow through the website. After figuring out what the user wants to accomplish (and what we want the user to accomplish) we can lay out every single page.

Wireframing

Now it’s time to figure out what content is going to be shown on what page. We know which pages we need to be linked to other pages and we can now make sure it matches the content.

Style Guide

Here the UX team and the Graphic Design Team work closely together. The style guide exists of fonts, colours and other major design elements. We also added stock imagery to round it out and make it more comprehensive.

Style Guide

Here the UX team and the Graphic Design Team work closely together. The style guide exists of fonts, colours and other major design elements. We also added stock imagery to round it out and make it more comprehensive. Scroll down further to see the Style Guide Elements.

Design: Colours

We went for colours that show luxury, experience, and an overall soothing feel.

Design: Typography

We chose a heading font that is simple, legible, inspiring and stands out.

Collection Photography

The key-factor of this website. The vast majority of this website exists of imagery. Picking the right photos is essential because it has great influence on the look and feel. That is why we decided to do a photoshoot inside the actual boutique with the actual products.

Transparent Product Images

We received these images from the actual brands that Diamonds International carries. They are being used for ‘slideshows’ to show the complete product range.

The Final Result

All this brought us to this beautiful looking ‘online exhibition’ of Diamonds International. Have a look!

See It Live

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