Intro

Endo Fuel was founded in 2014 with the intention of importing and delivering quality fuels to all vehicles, from automobiles to vessels.

Endo Fuel approached ANCHOVY. with the target of increasing their brand awareness in the fuel industry, making the Maltese population aware of the benefits of using their product.

The partnership amongst Endo Fuel and us lasted a total of 19 months, and these were the results that were achieved during our collaboration.

Strategy

The goal set out at the start of the campaign was to build the Endo Fuel brand and raise awareness of their high quality product. Once the goal was agreed upon, we reverse engineered the steps necessary for us to achieve our goal. Firstly, we decided on the platforms that we would be executing on. The platforms chosen were Facebook, Google Display, Google Search and Youtube.

After this was decided, we broke down the metrics we will use to measure the success of the campaign and set key performance indicators for each of them.

The following metrics were targeted:

Facebook & Youtube

Impressions
Reach
Video Views

Google Display

Impressions

Google Search

Impressions
Clicks

Facebook & Youtube

Impressions
Reach
Video Views

Google Display

Impressions

Google Search

Impressions
Clicks

Content Strategy & Execution

After we set out our KPIs per platform, we created a content strategy to achieve these goals.

Our digital and creative team brainstormed together on what ads will help us reach our KPIs per metric, from both a creative and date perspective.

Here some examples of the content we produced per platform;

Facebook

Youtube

Google Display

Google Search

The Results

In review, all KPIs set were well surpassed. Endo Fuel has set itself has a recognisable brand in the fuel industry after being founded in 2014.

Here are our results per platform;

Facebook

Impressions: 10,417,685
Reach: 338,013
Video Views: 546,709

Google Display

Impressions: 13,789,432

Google Search

Impressions: 21,702
Clicks: 1,096

Facebook Page

On top of this, the Endo fuel page likes increased from 306 to 4,537 throughout the campaign.

Facebook

Impressions: 10,417,685
Reach: 338,013
Video Views: 546,709

Google Display

Impressions: 13,789,432

Google Search

Impressions: 21,702
Clicks: 1,096

Facebook Page

On top of this, the Endo fuel page likes increased from 306 to 4,537 throughout the campaign.

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