Undoubtedly, a mobile friendly website will help you stand out amongst your competition as you enable users to engage with your brand on their mobile. Not to mention that due to the ease of portability and connectivity, users can engage with your brand at any time and place.
Moreover, when people are satisfied with their experience on mobile, they will more likely return to your website on desktop as they feel they can trust the website.
On the other hand, if users are less than impressed by how your website looks like on mobile, or find it difficult to navigate through it, then the chances of them returning to your website on desktop are slim.
And just like that, you would lose an opportunity for the sale and risk losing a customer permanently to a competitor.
4) Increased Conversions
Mobile users buy more on mobile – they make small but frequent purchases, which is why websites like Ebay do extremely well. Some of these sites often have their own mobile apps too.
Websites that are not optimised for mobile will not convert visitors into buyers because calls to action (CTAs) are often obscured, links are difficult to click and contact pages are buried in awkward menus.
Mobile shoppers will refrain from making a transaction if the website isn’t optimized for mobile. In fact, about 80 percent of shoppers admit that the purchases they make on mobile are often impulse-driven and that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience.
5) Mobile Gets Insane Traffic
In 2016 there were several reports about how mobile devices were driving traffic to top sites. One report in particular, published by Hitwise in August, argued that in the US, mobile search accounted for roughly 58 percent of overall search query volume.
Now that we are in 2017 it is safe to say that over half of web traffic now comes from mobile devices instead of desktop, and there is no doubt that this number will keep increasing over the coming months.
According to Mobile Marketing Watch, Pinterest is the most used mobile social network and that 64% of its referred traffic comes from either smartphones or tablet devices.
6) Reduce Your Bounce Rate
You might not even know or realise this, but having a website that is not mobile optimized can cause your overall bounce rate to increase. This is because, users leaving your website on mobile will affect your overall bounce rate.
Moreover, according to Mobile Marketing Watch, bounce rates for referrals from social networks are higher on mobile devices (61%) than desktops (53%).
This could either be because the website is being viewed on the mobile is the desktop version, which makes it impossible to navigate and understand text on a small screen, or because of poor site speed.
If the website takes too long to load on mobile, users are much more likely to abandon the page in the first few seconds, and more likely to never return.
If you thought users wanted a quick response on desktop, wait till you find out just how much users are willing to wait for a site to load before abandoning a page.
According to an infographic by Kissmetrics shows that:
- 40% of people abandon a website that takes more than 3 seconds to load.
- 47% of consumers expect a web page to load in 2 seconds or less.
And is if this were not bad enough, the infographic also shows how a 1 second delay in page response can result in a 7% reduction in conversions, and gives the example of how an e-commerce site that makes $100,000 per day could potentially cost you $2.5 million in lost sales every year due to a 1 second page delay.
Although this might seem extremely exaggerated, it is understandable when you think about it from a user’s point of view. Nobody wants to carry out a purchase on a website that takes ages to load (by ages we mean between 3-5 seconds). This is because it gives off the impression that it is a dodgy website, and therefore the user is not able to trust it.
Users want double the speed on mobile. Users want to access information in quick and efficient manner, and content should be easily accessible and clear to understand. Otherwise, it’s just a button away from leaving your website and going to another.
In fact, the infographic also states that:
- 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again
- Around 44% of them would tell a friend if they had a poor experience shopping online
We don’t mean to sound cliché but we totally mean every word when we say that in this case,
every second counts!
If the average user will abandon the page if it takes longer than 3 seconds to load, crashes or freezes, or if the user is presented with the desktop version instead, then you are will not only rankings but also lose profit.