At ANCHOVY., we are proud to have helped many local and international companies with our digital marketing strategies that we offer.
In this post today, we want to share some tips & examples for local businesses to use when they are considering going “digital” and launching a local marketing campaign online.
Although this is no easy task, this post should help you get started with a local marketing plan and help you move forward in the right direction.
If you have any questions about the following tips, be sure to leave us a comment down below or get in touch with us so we can assist you further.
We are here to help you grow your digital presence, and more importantly; your revenue. We look forward to helping you reach your online business goals;
Optimise For Local Search
When you want to optimise your business locally for SEO, it’s different than trying to target a worldwide audience; sure it may be easier to implement a marketing plan, but is still brings with it its own challenges and pitfalls (if you’re not careful).
Optimizing for local search, with regards to SEO is a complete subject on its own and something that we offer here at ANCHOVY. with our services but here are a few tips to get you going:
Include your location in your content:
Whenever you are writing your content on your blog, it’s a good idea to mention your location when appropriate as to signal to both search engines and customers clearly where your location is.
Also, including your physical address and a Google Map on your website is a strong signal to search engines that you have a presence in a certain locality.
Add locally-relevant images:
If you are targeting a specific area with your marketing, then it’s wise to include images that are related to where you are targeting.
For example; if your business wants to target customers in “London”, it makes sense to use images that represent London, rather than say; Dubai.
While this may not give you direct SEO power, it will lead to customers knowing exactly what your services are, what you are offering and where you are based, thus helping in the whole conversion process.
Try to include your location in the META:
Whenever optimizing your site for SEO using plugins such as YOAST, try to include your location in the meta of the title, the page description and even in the focus keyword if possible.
Please note the “if possible” – you do not want to force the keyword in there without it making sense as that could lead to a bad UX experience and may also trigger a keyword stuffing penalty.
Have A Professional Package
At the time of writing this, we are in late 2016 going in on 2017 – which means that there is no reason as to why your website should not be looking its best.
There are may tools and services you can leverage to make your whole business have a more “professional look” online.
This means; having a great website optimized for local advertising, using great images to illustrate your points and the necessary plugins to give your would-be customers a great experience when visiting your site.
Anything less than perfection needs to be worked on. If you have any difficulties with this; ANCHOVY. can help.
Regular Social Media Posting
Social media is a marketing channel that we advise every local business we handle to be on.
The work we did for local eatery New York Best is a perfect example of how well social media works when it is applied properly by professionals that understand the whole concept behind “social marketing”.
Consider Running Facebook Campaigns
Facebook Ads is a great tool to use to get your business going on the right track with social media.
It’s inexpensive to get started with, you can laser-target specific audiences and if you know what you’re doing; you can bring in great results even with a tiny budget.
Here you can find tips on how to optimize your Facebook page for your local business, but when doing it for a local business, it does bring with it some extra challenges that you may not see beforehand.
Again; feel free to contact us if you need any help with this area of your local marketing.
Proper Understanding of Search Marketing
Proper local SEO does take some time to bring in the result but if you want to get going immediately, then consider starting an Adwords Paid Search campaign.
This will help you get ranked for keywords being searched for on Google related to your business and most importantly; your location.
We advise you to take a look at our case studies for more examples of how a great Adwords campaign can bring even greater results.
Measure The Results & Adjust Accordingly
One thing we keep a close eye on here at ANCHOVY. is the data we receive back from the campaigns we run and then adjusting accordingly.
No campaign ever launched is perfect instantly. It takes careful analysis and focus on optimizing the results and performance of the campaign to bring it to work perfectly.
That is a process we have perfected here at ANCHOVY. and we look forward to helping you with this part of your business.
Data, and the understanding of that data will always be a major factor in any successful digital marketing strategy; make sure you know how to handle this as to save time and money for your business.
Keep Your Information Updated With The Latest News
Regularly updating your customer with content on your site is a great way to get your buzz going about the services you offer, along with other useful information that your customer could use.
A “blog” on your site is a great idea. If you can create useful content on the regular and talk about your services along with where you are based; this will help you greatly in your local marketing campaigns.
A perfect example of this would be the work we did for our client Briiz, which is a cleaning company that uses our local marketing services within the ConvRes™ system.
You can find out more about our work with Briiz on this case study.
Yes, Email Marketing Is Still A Thing
Although the experts may not all agree; email marketing is still a thing and we use it on a variety of different clients to bring in great results.
Simply getting a free MailChimp account and using it to build a customer base will help your bottom line revenue as email is said to have the highest ROI online.
We can also help with that here at ANCHOVY.; let us know what your goals are and we’ll handle the rest.
Hiring A Digital Agency; What Are The Benefits
We agree; all these digital marketing strategies and tips do require time for them to be run successfully, time which you probably don’t have right now.
That is why digital marketing agencies like us exist; so you can focus building your business and let the professionals handle the marketing side of it all.
Although we are a relatively young company on the digital marketing scene, we’ve had the pleasure of helping international companies like Lufthansa, Hyperion Aviation, Visa, La Roche and more with their marketing efforts.
If you’d like to know more about the services we offer and how we can help, visit our services page here or get right to it and request a meeting with one of our ConvRes™ professionals for more information.
We look forward to helping you build your business online.