Air Arabia, Middle East’s and North Africa’s first and largest Low Cost Carrier (LCC)., has selected ANCHOVY. PLC (MSE: ANC) as its digital partner for its European Markets.
ANCHOVY., the longstanding provider of digital services to European airlines, has once again come out on top in a multi-stage pitch for the Air Arabia business in Europe. Air Arabia, currently operates flights to more than 155 routes across the globe from four hubs located in the Middle East and North Africa.
ANCHOVY. will now be looking after Air Arabia’s digital presence in over 7 European markets. “During the pitching process, the team and their pitch clearly made a convincing case, proving that the expertise gained in the industry and feel for the European market translates to new ideas and approaches to digital marketing in Europe” explained Zak Borg, co-founder.
The account covers all social media activations for Air Arabia across seven pillar countries in Europe.
Benji Borg, Co-Founder of the ANCHOVY. said: “We’re delighted to have been selected by Air Arabia and are looking forward to working together to grow their business. Our offering provides a unique combination of country specific knowledge, creativity, commerce, data and technology services that is increasingly resonating with global clients.”
ANCHOVY. begins work on the account with immediate effect.