15th November

Q&A with CEO’s: Benji Borg

Rapid-fire questions with our CEO, Benji Borg.

Q1: What is the most important area of tech to invest in today?

Your data, It’s that simple. When leveraged correctly, data is the forefront of effective strategic decisions. If you are unable to achieve this in-house, priority must be taken to out-source to professionals.

Q2: What do you predict, will be the next trend in digital marketing? 

The Internet of Things, and It’s already happening…IoT is a network of devices that can communicate with one another. IoT facilitates the creation of a customer database, packed with insights.

Q3: What advice do you have for CMOs? 

Stop guessing and start knowing. Advertising is only going to get harder as time goes on. More channels are emerging, therefore the ways you can burn your money are also increasing. It’s now time to evaluate each campaign you run and conduct research before a new campaign begins.
Q4: What quality do you look for in choosing your team?

Passion, heart/grit and Intelligence.

Q5: What wakes you up in the morning?

My passion to get our people at ANCHOVY. to continuously add value to our clients, allowing us to grow.

Benji Borg



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