Classic Luxury Meets Digital Advertising
ANCHOVY. were approached to take on the social media management of the Palazzo, and to design and distribute a monthly newsletter highlighting various updates, promotions and events happening at the venue.
Palazzo Parisio Seeks Out ANCHOVY.’s Branding Power
Our social media marketing was primarily managed through the use of Facebook while also making use of other channels such as Instagram to highlight the unique beauty of the 300-year-old majestic decor.
The Results Of The Campaign
Tapping into Facebook’s high-engaged audience, our 12-month long campaign brought in a total of 2,465,064 Facebook page impressions and over 120,000 users engaged with the brand online.
The website also got a huge boost in traffic with the overall campaign driving close to 110,000 clicks to the Palazzo Parisio website.