Our Work

Atlantic Energy

By December 10, 2018 No Comments

Intro

Atlantic Energy approached us to take their recuitment system to the next level, as well as increase their online presence through search engine optimisation & Google search all within a Lead Generation Campaign.

Optimising The Recruitment Process

THE STRATEGY

Our primary goal was to improve Atlantic Energy new employee acquisition rate while simultaneously reducing the cost needed per acquisition. But there were some questions we needed to ask before we started;

How do we get the right people to apply to work with Atlantic Energy? Who are the right people? What people are Atlantic Energy looking for?

In order to answer these questions, we created a campaign that would initially target both inexperienced (who would be nurtured into exemplary salesmen through a bespoke training program) and experienced potential applicants.

Optimising The Recruitment Process

THE STRATEGY

Our primary goal was to improve Atlantic Energy new employee acquisition rate while simultaneously reducing the cost needed per acquisition. But there were some questions we needed to ask before we started;

How do we get the right people to apply to work with Atlantic Energy? Who are the right people? What people are Atlantic Energy looking for?

In order to answer these questions, we created a campaign that would initially target both inexperienced (who would be nurtured into exemplary salesmen through a bespoke training program) and experienced potential applicants.

Current Stats

highest performing keywords

One of the first things we noticed was that people were in fact extremely interested in finding jobs near them. This meant that the campaigns and landing pages were continously optimised to cater to these keywords and encourage applications due to proximity.

highest performing device

All throughout the campaign we noticed that the mobile devices were the ones that consistently had the best performance. This meant that after a while we we focusing on pushing the campaign exclusively through mobile.

highest performing device

All throughout the campaign we noticed that the mobile devices were the ones that consistently had the best performance. This meant that after a while we we focusing on pushing the campaign exclusively through mobile.

highest search rate united states

While we started the campaign in a single state, we soon began rolling it out in additional areas. When a statistically significant volume of conversions was reached, the campaign was refocused to areas in which we observed the highest number of conversions.

User Flow

step 01: facebook targeting

Potential applicants were targeted with text that would appeal to different user segments. Experienced people would see messaging urging them to become the face of a better world, while inexperienced applicants would be urged to build the career they’ve always wanted.

step 02: landing pages

2 variations of the same landing page were deployed for our user segments. Inexperienced applicants would see a drastically simplified application form that could be submitted in a matter of seconds.

step 02: landing pages

2 variations of the same landing page were deployed for our user segments. Inexperienced applicants would see a drastically simplified application form that could be submitted in a matter of seconds.

step 03: booking process

To streamline the interview booking process, the Calendly platform was used in order to allow candidates to quickly and easily book their own interview dates from all available timeslots.

This allowed recruiters to cut down on the time wasted setting up and coordinating interviews.

step 04: personal touch

Email automations and sms notifications were set up in order to both confirm people’s group interview booking and remind them when the big day is coming up. Some helpful tips were also included in the email in order to not only make Atlantic Energy seem friendlier and more approachable, but also increase the number of applicants that would turn up for the group interview.

step 05: optimisation

The campaign was continuously monitored and optimised after launch. Changes to both the mobile layout and form structure were made in order to bring our efforts in line with the user behaviour observed.

step 05: optimisation

The campaign was continuously monitored and optimised after launch. Changes to both the mobile layout and form structure were made in order to bring our efforts in line with the user behaviour observed.

The Interview Booking Process

PROBLEM

We noticed that the simplified sign up flow was resulting in a very high number of no – shows for interviews. This needed to be tackled since it was resulting in a large amount of wasted time for the company.

SOLUTION

Since we needed to cut down on the amount of no – shows without making the interview booking process long and drawn out, we worked with Atlantic Energy to set up a specialised task force that would personally contact every single applicant within 60 minutes to coordinate and book interviews, therefore making the process much less impersonal.

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