Fetch It is another buzzing startup launched from ANCHOVY. and today we are looking at the efforts that went into making this new startup in Malta an out-the-box success story.

We’ll be looking at what work was involved in creating the Fetch It brand and getting it ready for the Maltese markets.

What Is Fetch It?

Fetch is a new on-demand delivery service in Malta that is revolutionising the way the transportation of goods and products is done.

Launched in late 2016 / early 2017, Fetch It faced rapid growth mostly fueled by food industry looking for ways to provide their existing customers with a more convenient service without having to start their own delivery and distribution system.

The primary goal for Fetch It is to provide a hassle free delivery system for business using bikes as the primary modes of transportation, with the overall aim to be 100% green and eco-friendly by the year 2018.

Fetch It Meets ANCHOVY.

As the leading experts in local and digital marketing, Fetch It sought the help of ANCHOVY.to help spread the word about this new service.

Seeing as how this project was entirely “brand new”, there was a lot to be done, and it was after a long thought-out process that ANCHOVY. began building the whole Fetch It brand in mid-2016.

The Work Involved In Creating Fetch It

ANCHOVY. was involved from the get-go with this project working on optimising everything that would make the Fetch It brand what it is today.

From the social media side of digital all the way to having a finely-tuned website that sticks to the main goal of Fetch It and that is; making deliveries in Malta hassle free for all parties involved.

The “bulk” of the work included:

  • Setting up the entire backend of the software that powers the delivery system.
  • Building the Fetch It website.
  • Building out the social media channels.
  • Create content related to the brand.
  • Educating the general public on what Fetch It is and how it works.
  • Reaching out to brands and businesses that might benefit from Fetch It.

Fetch It Meets ANCHOVY.

As the leading experts in local and digital marketing, Fetch It sought the help of ANCHOVY.to help spread the word about this new service.

Seeing as how this project was entirely “brand new”, there was a lot to be done, and it was after a long thought-out process that ANCHOVY. began building the whole Fetch It brand in mid-2016.

The Website

The Fetch It website was also built using the in-house UX and content experts at ANCHOVY. to make it a stress-free process.

You can see the Fetch It website here.

Social Media

The main promotion Fetch It has had so far was Facebook and thanks to ANCHOVY.’s outreach efforts, Fetch It managed to land a feature on the popular Maltese blog “LovinMalta” which instantly gave the Facebook page a boost and lots of brand awareness.

To this day, the Fetch It Facebook page has close 600 highly-engaged fans with regular updates going out to help strengthen the brand’s name and reach.

So far, the Fetch It Facebook page has been the number #1 source promoting Fetch It, but more and more efforts will be employed such as Instagram, Snapchat and others to help promote the brand to new audiences.

Getting Brands On Board

The main benefit of Fetch It is the fact that business can, quite literally; in a day set up their own delivery system and start offering a better customer experience.

Thus, a sales team was created for Fetch It to help recruit new businesses and brands that would need such a service.

Closing Thoughts On The Fetch It Campaign

So far, the work ANCHOVY. and Fetch It have been doing is working and Fetch It recently reached a record number of 87 “fetches” (deliveries) completed in one single day.

As a digital marketing agency, we are excited to be working with Fetch It as we believe it offers a fresh new way of doing business in Malta.

In true ANCHOVY. fashion, working with brands and startups get a foot in the door in the marketplace was, and will forever be; one of ANCHOVY.’s primary goals.

We look forward to what ANCHOVY. and Fetch It will continue to create together and we are sure that Fetch It will soon become the gold-standard of delivering in Malta.

Thank you very much for reading this case study. If you are interested in finding out more about ANCHOVY. and the work we do, please see more of our case studies on our website.

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