Our Work

Enteractive

By February 6, 2019 No Comments

Intro

ANCHOVY. was approached by Enteractive, a business to business service company, based in the igaming industry. It’s business model is based on two main pillars, these are: 1) Offering customer support services to start-up casinos. 2) Reactivation of inactive customers of leading igaming companies ie Betsson and Kindred. Previously, the client had no major marketing efforts besides iniatives taken by their in-house marketing executive. Therefore, approached us to scale their marketing efforts.

Starting Points

THE GOAL

The goal of the campaign was to generate leads for their customer reactivation services through a marketing campaign built around SiGMA.

The leads were specifically targeted towards their customer reactivation services, which would result in a massive cost vs return on using our services.

The campaign was two weeks long, with a 1000 euro media buying budget.

Plan of action

After two meetings with the client, the action plan to generate leads for Enteractive was as follows: Facebook Ads and Google Display Remarketing. We ran a three tiered marketing funnel, with the first two tiers on Facebook and finally remarketing all website visitors on Google Display remarketing.

Starting Points

THE GOAL

The goal of the campaign was to generate leads for their customer reactivation services through a marketing campaign built around SiGMA.

The leads were specifically targeted towards their customer reactivation services, which would result in a massive cost vs return on using our services.

The campaign was two weeks long, with a 1000 euro media buying budget.

Plan of action

After two meetings with the client, the action plan to generate leads for Enteractive was as follows: Facebook Ads and Google Display Remarketing. We ran a three tiered marketing funnel, with the first two tiers on Facebook and finally remarketing all website visitors on Google Display remarketing.

Tier 1

Tier 1 is the first point of contact for the campaign with the intended target audience, which in this case was a 30 second video pushing their customer reactivation service. This video prompted users to visit the Enteractive website and book a meeting with them at SiGMA.

The targeting used was location based targeting.

The client passed on the addresses of the companies they would like to get on board for their re-activation services and we inputted this addresses into our facebook ads within a 1 kilometre radius.

We hit all companies on the list with a frequency of 7, to ensure the targeted companies was well-aware of Enteractive’s reactivation services.

Tier 2

Users who watched 50% or above of the tier 1 video was then retargeted with a sales post, again pushing the reactivation services and prompting users to visit their website.

Tier 3

The final tier of the campaign was to retarget website visitors. These users were hit remarketing banners, these are artworks that follow users throughout their search activity beyond the Enteractive website.

This was too driving users to the Enteractive website to book at meeting at SiGMA.

To simplify the above, here is a visual below of the campaign strategy.

Tier 1

Tier 1 is the first point of contact for the campaign with the intended target audience, which in this case was a 30 second video pushing their customer reactivation service. This video prompted users to visit the Enteractive website and book a meeting with them at SiGMA.

The targeting used was location based targeting.

The client passed on the addresses of the companies they would like to get on board for their re-activation services and we inputted this addresses into our facebook ads within a 1 kilometre radius.

We hit all companies on the list with a frequency of 7, to ensure the targeted companies was well-aware of Enteractive’s reactivation services.

Tier 2

Users who watched 50% or above of the tier 1 video was then retargeted with a sales post, again pushing the reactivation services and prompting users to visit their website.

Tier 3

The final tier of the campaign was to retarget website visitors. These users were hit remarketing banners, these are artworks that follow users throughout their search activity beyond the Enteractive website.

This was too driving users to the Enteractive website to book at meeting at SiGMA.

To simplify the above, here is a visual below of the campaign strategy.

What we achieved

Overall, these were the numbers achieved:

80,235

unique users were reached

731

unique users clicked through the website

1

hot lead booked a meeting with Enteractive for their customer reactivation services

1

successful SiGMA stand with multiple warm leads being generated

What we achieved

Overall, these were the numbers achieved:

80,235

unique users were reached

731

unique users clicked through the website

1

hot lead booked a meeting with Enteractive for their customer reactivation services

1

successful SiGMA stand with multiple warm leads being generated

A word from the client

“We approached Anchovy with a very tight deadline to launch a social campaign, which included strategy and asset creations. We were guided very professionally from the get go, with constant follow ups and daily checks whilst the campaign was running. Whilst receiving a professional service, my team and I truly enjoy every meeting with the guys at Anchovy as it really does feel like you are just catching up with a bunch of friends. We look forward to seeing what Anchovy has to offer for the upcoming year.”

A word from the client

“We approached Anchovy with a very tight deadline to launch a social campaign, which included strategy and asset creations. We were guided very professionally from the get go, with constant follow ups and daily checks whilst the campaign was running. Whilst receiving a professional service, my team and I truly enjoy every meeting with the guys at Anchovy as it really does feel like you are just catching up with a bunch of friends. We look forward to seeing what Anchovy has to offer for the upcoming year.”

Moving forward

Enteractive has now approached ANCHOVY. to brand a new service that they are launching, and follow up this branding exercise with a digital roll out campaign to generate leads.

Moving forward

Enteractive has now approached ANCHOVY. to brand a new service that they are launching, and follow up this branding exercise with a digital roll out campaign to generate leads.

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