Our Work

Foster Clark’s

By November 27, 2019 December 5th, 2019 No Comments

Objective

The Campaign’s objective was to reinforce Foster Clark as a Brand in the Middle East and the use of the newly launched Foster Clark Logo and Branding in this region, by leveraging on the increased use of digital media within the chosen countries and in tandem, counteracting the decline in traditional advertising and POS placement opportunities on the market.

Objective

The Campaign’s objective was to reinforce Foster Clark as a Brand in the Middle East and the use of the newly launched Foster Clark Logo and Branding in this region, by leveraging on the increased use of digital media within the chosen countries and in tandem, counteracting the decline in traditional advertising and POS placement opportunities on the market.

Solution

This is where ANCHOVY. stepped in. Our role in running the campaign for Foster Clark, was to target consumers with the right imagery, at the right time of day, when consumers are likely to be active on social media. The main platform targeted was Facebook and the campaign was run in 9 countries for 5 weeks.

9 Countries

5 Weeks

Solution

This is where ANCHOVY. stepped in. Our role in running the campaign for Foster Clark, was to target consumers with the right imagery, at the right time of day, when consumers are likely to be active on social media. The main platform targeted was Facebook and the campaign was run in 9 countries for 5 weeks.

9 Countries

5 Weeks

The countries targeted were Kuwait, UAE, Oman, Bahrain Qatar, Saudi Arabia, Iraq, Jordan, and Yemen. The aim was straightforward; get consumers to purchase Foster Clark products by showing viewers delicious desserts they can make using the Foster Clark products. The association of delicious desserts with Foster Clark products was ANCHOVY.’s driving point.

Before we began the campaign, we first ran a survey across the Middle East to find out how exactly people are using Foster Clark products. This was the first step in deciding our strategy on targeting consumers with content that is valuable to them. We then came to an agreement with Foster Clark on the best days and times the ads would run.

The countries targeted were Kuwait, UAE, Oman, Bahrain Qatar, Saudi Arabia, Iraq, Jordan, and Yemen. The aim was straightforward; get consumers to purchase Foster Clark products by showing viewers delicious desserts they can make using the Foster Clark products. The association of delicious desserts with Foster Clark products was ANCHOVY.’s driving point.

Before we began the campaign, we first ran a survey across the Middle East to find out how exactly people are using Foster Clark products. This was the first step in deciding our strategy on targeting consumers with content that is valuable to them. We then came to an agreement with Foster Clark on the best days and times the ads would run.

CAMPAIGN

The campaign started off by running a teaser campaign showing videos of food being prepared in a kitchen without showing any Foster Clark products to spark curiosity in the viewer. The teaser video was followed by craving posts which showed short videos of delicious-looking desserts to trigger the desire for the desserts shown. Retargeting posts showing the products used to create each dessert was targeted at every person that watched the dessert videos. This completed the loop in hitting the viewers with content that would appeal to them.

CAMPAIGN

The campaign started off by running a teaser campaign showing videos of food being prepared in a kitchen without showing any Foster Clark products to spark curiosity in the viewer. The teaser video was followed by craving posts which showed short videos of delicious-looking desserts to trigger the desire for the desserts shown. Retargeting posts showing the products used to create each dessert was targeted at every person that watched the dessert videos. This completed the loop in hitting the viewers with content that would appeal to them.

RESULTS

The campaign was a great success for the client as we reached over 17.2 million impressions, had a reach of over 10.8 million, and had over 5.7 million engagement on our posts.

RESULTS

The campaign was a great success for the client as we reached over 17.2 million impressions, had a reach of over 10.8 million, and had over 5.7 million engagement on our posts.

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