Our Work

GICG

By January 18, 2021 No Comments

The Brief

The multinational firm GICG, offering second residency and citizenship solutions to global High Net Worth Individuals (HNWIs), approached ANCHOVY. to run a digital B2B lead generation campaign, in order to better communicate to relevant leads.

The Brief

The multinational firm GICG, offering second residency and citizenship solutions to global High Net Worth Individuals (HNWIs), approached ANCHOVY. to run a digital B2B lead generation campaign, in order to better communicate to relevant leads.

The Solution

We started off by analysing the most sought-after countries to purchase citizenships and passports from, including the UK, Liechtenstein, India, Switzerland and South Africa.

We then engaged in extensive market research to define 8 target audience personas who are most likely to engage with HNWI’s, and would benefit from partnering with a firm like GICG.

The Results

A research-based and sniper-approach solution that drove significant growth in qualified leads. We targeted our very exclusive personas through a strategic LinkedIn In-Mail Message Ad Campaign. After 2 months of the regularly optimised campaign, we generated 34 qualified leads and 3 new contract signings.

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