Our Work

JTech

By August 8, 2019 No Comments

Intro

ANCHOVY. was approached to create a brand identity & an e-commerce website for a revamped well established Consumer Electronics Importer, Distributor and Service Provider Company. The client’s vision is focused on delivering the best service together with high quality products accompanied with amusing visuals. Here’s how we helped create the nostalgic brand & ecommerce out there:

Intro

ANCHOVY. was approached to create a brand identity & an e-commerce website for a revamped well established Consumer Electronics Importer, Distributor and Service Provider Company. The client’s vision is focused on delivering the best service together with high quality products accompanied with amusing visuals. Here’s how we helped create the nostalgic brand & ecommerce out there:

Starting Points

We started off by identifying the style of the shop and how the client would like to portray the company visually. A requirement for this branding project was to capture nostalgia within the brand identity, having an approachable look. Through team brainstorming sessions we combined their business ethos and values to identify the key visual elements, resulting in a 80s neon theme.

Starting Points

We started off by identifying the style of the shop and how the client would like to portray the company visually. A requirement for this branding project was to capture nostalgia within the brand identity, having an approachable look. Through team brainstorming sessions we combined their business ethos and values to identify the key visual elements, resulting in a 80s neon theme.

The Logo

Now that we have the theme, we turned our attention to the development of the logo. After reviewing the different logo options, we decided to go for a logo that is based on on a geometrical grid, since in this case it fit perfectly with the identity we wanted to go for, capturing a retro vibe with it shape and form. We worked on a variety of custom type designs to feature the name in writing. This process required a lot of sketching. We kept a playful & approachable feel while also modernising and refining it, which ultimately delivered a very appealing logo.

Alternative Logo

During the logo refinement stage we created another variation of the logo, creating a typical neon script. At first this was presented as another main option, however the client chose to keep this logo for certain instances.

The Logo

Now that we have the theme, we turned our attention to the development of the logo. After reviewing the different logo options, we decided to go for a logo that is based on on a geometrical grid, since in this case it fit perfectly with the identity we wanted to go for, capturing a retro vibe with it shape and form. We worked on a variety of custom type designs to feature the name in writing. This process required a lot of sketching. We kept a playful & approachable feel while also modernising and refining it, which ultimately delivered a very appealing logo.

Alternative Logo

During the logo refinement stage we created another variation of the logo, creating a typical neon script. At first this was presented as another main option, however the client chose to keep this logo for certain instances.

Applications

With the main brand elements created we turned our attention to the brand peripherals, and created the essential applications and finally the artwork for social media channels.

Applications

With the main brand elements created we turned our attention to the brand peripherals, and created the essential applications and finally the artwork for social media channels.

LET’S GET STARTED

User Behaviour Path

We analysed optimal user paths through the website and mapped them out in order to ensure that the final product adheres to these flows.

Interface elements

Product Carousel Showcase 

We’re using white backgrounds behind the images so everyone can easily upload new product images, even if products aren’t in png format (transparent).

Imitating Neon 

Overdone gradients with blue and purple tones, a two layered script font which consists of the front layer being the font and a back layer with a blur make you feel going back to the 80s.

Mega Menu 

We’re pushing different selections which consist of a certain range of products. These selections have their own ‘landing page’ full of details and specs about the products. At the same time, we want to cater for a large audience so you’d still be able to see all audio products as well.

Interface elements

Product Carousel Showcase 

We’re using white backgrounds behind the images so everyone can easily upload new product images, even if products aren’t in png format (transparent).

Imitating Neon 

Overdone gradients with blue and purple tones, a two layered script font which consists of the front layer being the font and a back layer with a blur make you feel going back to the 80s.

Mega Menu 

We’re pushing different selections which consist of a certain range of products. These selections have their own ‘landing page’ full of details and specs about the products. At the same time, we want to cater for a large audience so you’d still be able to see all audio products as well.

The Result

We analysed optimal user paths through the website and mapped them out in order to ensure that the final product adheres to these flows.

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