Our Work

Kera

By February 22, 2021 No Comments

Intro

Kera is a hub of property seekers, property owners and property professionals that are playing the real-estate game the new way – to win.
Seekers, owners and agents, all in one place!

Intro

Kera is a hub of property seekers, property owners and property professionals that are playing the real-estate game the new way – to win.
Seekers, owners and agents, all in one place!

The brief

The COVID-19 pandemic is having massive consequences on financial markets and the economy. Therefore, many, including investors, owners, potential buyers and landlords, are asking themselves: what will the real estate market be like after the coronavirus emergency?

Kera wants to try to anticipate future times by creating a new way of interaction that involves all figures, seekers, owners and landords to facilitate the search or sale of their home.

Workshop

Numerous workshops were organized with the aim of identifying the way forward for Kera.
The goal was precisely to make the platform lean and modern with new features designed specifically for all users, both looking for and offering a home.

Workshop

Numerous workshops were organized with the aim of identifying the way forward for Kera.
The goal was precisely to make the platform lean and modern with new features designed specifically for all users, both looking for and offering a home.

The idea arises precisely from targeted analysis and research carried out on a mixed sample of people, professionals and non-professionals. The most interesting answers have guided the development of the platform in line with Kera’s mission, namely that of offering tailor-made homes based on the request of seekers by professionals or landlords who have access to the database of requests.

Opportunity

Anticipating the future sometimes leads to market disruption, this is exactly Kera’s goal. By taking advantage of this historical moment and current trends, it proceed with the creation of new rules regarding the search and offer of houses.

Kera coin system

The first step was to introduce a gamification system that induces the agent or homeowner, gaining access to a database of searches created for the seekers’ needs. It also enticed seekers to leave their custom-made requests with a custom search system.

User experience and interface

 

All of this was done by designing a new interface that reflects the modern principles of user
experience and above all the research and strategy of Kera.

The strength of this platform lies in its search method and the custom creations by seekers which are accessible through Kera’s database.

Desktop version

 

Although it has been designed with a mobile first approach in mind, the desktop version is similarly
lean, dynamic, and capable of guiding the user, maintaining the same feeling of the mobile version.

Digital and Creative
Strategy

 

The strategy was to launch a Teaser Video campaign to drive traffic to the website and get data simultaneously.

Through the use of videos, we drove high traffic to the website and at the same time, we captured the audience’s performance in terms of website visits and video percentage views.

This data helped us in running a retargeting campaign where we came up with another creative concept.

Seeker Campaign

60k people viewed the Seeker Campaign Adverts
on Facebook in 2 weeks

Pro & Owner Campaign

65k people viewed the Seeker Campaign Adverts
on Facebook in 2 weeks

Pro & Owner Campaign

65k people viewed the Seeker Campaign Adverts
on Facebook in 2 weeks

At the same time, we tagged the important functions across websites in order to get the data about where people are mostly engaging.

With the new campaign, we explained some technical aspects of Kera like Kera coins, and how one can benefit from a revolutionary real estate platform which is very different from real estate websites.

Sign-up requests

Potential Leads

CTR of 3.23% which is higher than the industry benchmarks.

Sign-up requests

Potential Leads

CTR of 3.23% which is higher than the industry benchmarks.

Kera the one-stop real estate platform,
that gives you the edge.

Launch now