Our Work

Kindred

By October 16, 2018 No Comments

Intro

Since the Russian World Cup in 2018 was approaching, ANCHOVY. was approached by Kindred Group, who has formed to one of the largest online gambling companies in the world. Our task was to generate a large amount of online traffic that would lead to one of their online gambling sites; Unibet.

Strategy

To find out where most online traffic was going, we did research on Google keywords around the Russian World Cup. It turned out that the majority of the people were searching for the top five new players on the field and what the kits of the qualified countries looked like. So we decided to create a page for each of them and to include a button on each page that would lead them to the Unibet website.

Strategy

To find out where most online traffic was going, we did research on Google keywords around the Russian World Cup. It turned out that the majority of the people were searching for the top five new players on the field and what the kits of the qualified countries looked like. So we decided to create a page for each of them and to include a button on each page that would lead them to the Unibet website.

Landing Page

For the top 5 new World Cup players, or better called Game Changers, we came up with the idea to create a landing page showing information about their background, career and statistics. The client wanted the landing page to be in an illustrated style to give more of an approachable feel to it.

Landing Page

For the top 5 new World Cup players, or better called Game Changers, we came up with the idea to create a landing page showing information about their background, career and statistics. The client wanted the landing page to be in an illustrated style to give more of an approachable feel to it.

WIREFRAME

During the wireframe stage we were defining the information hierarchy of the design, which makes it easier for us to plan the layout according to how we want the user to process the information. We concluded that it would make more sense to have a fixed left-sided navigation so that the user can easily navigate through the players.

RESULT

Users could view the players by either selecting their name in the navigation or clicking on them in the first fold. This would anchor them to that specific player where could find information about him and view animated statistics. We also added several animations to make the page more appealing. Since the landing page had to be available for a large audience, the client supplied translations of the content to Danish, Finnish, Swedish, Dutch and Norwegian.

CELEBRATIONS

We wanted to have the users interact with page, so we decided to include the possibility for users to few each football players’ most famous celebration.We wanted to have the users interact with page, so we decided to include the possibility for users to few each football players’ most famous celebration.

We wanted to have the users interact with page, so we decided to include the possibility for users to few each football players’ most famous celebration.We wanted to have the users interact with page, so we decided to include the possibility for users to few each football players’ most famous celebration.

Dashboard

To cater for the large amount of people looking for World Cup kits, we decided to create a dashboard on which users can see the home and away kits of the World Cup 2018 and 2014. We included the 2014 World Cup kits as well so that it would be even more interesting for users to visit the page, since they can easily view a comparison of the kits.

Dashboard

To cater for the large amount of people looking for World Cup kits, we decided to create a dashboard on which users can see the home and away kits of the World Cup 2018 and 2014. We included the 2014 World Cup kits as well so that it would be even more interesting for users to visit the page, since they can easily view a comparison of the kits.

WIREFRAME

The challenge with this dashboard was that we had to show and order the kits in the best possible way. We came up with the idea to let the user either access the kits through the group a country is in, or by the brand that produced the kits.

WIREFRAME

The challenge with this dashboard was that we had to show and order the kits in the best possible way. We came up with the idea to let the user either access the kits through the group a country is in, or by the brand that produced the kits.

KIT ON KIT

Since we couldn’t use original photos of the kits because of legal reasons, we had to illustrate every single shirt ourselves. So with 32 countries participating the World Cup, in theory we had to design 128 shirts. But with some countries not being qualified in the last World Cup, the number of kits to design got down to around a hundred.

KIT ON KIT

Since we couldn’t use original photos of the kits because of legal reasons, we had to illustrate every single shirt ourselves. So with 32 countries participating the World Cup, in theory we had to design 128 shirts. But with some countries not being qualified in the last World Cup, the number of kits to design got down to around a hundred.

The most challenging was to make the shirts look similar to the original kits, including patterns and colours. Besides that, we weren’t allowed to add any emblems of the football clubs or logos of the brands.

The most challenging was to make the shirts look similar to the original kits, including patterns and colours. Besides that, we weren’t allowed to add any emblems of the football clubs or logos of the brands.

RESULT

Ultimately, we created a simple and effective dashboard with multiple, easy interactive elements that had to be custom coded. There weren’t any big restrictions design wise, so we created a clean and modern looking dashboard that is all about the kits.

MOBILE OPTIMIZATION

It was important to have the website working properly on mobile devices, since most of the users would access the page through their phone. We also expected that people watching the games, wouldn’t be on their computers.

MOBILE OPTIMIZATION

It was important to have the website working properly on mobile devices, since most of the users would access the page through their phone. We also expected that people watching the games, wouldn’t be on their computers.

The mobile optimisation wasn’t something that could be done easily. A big feature of the dashboard is showing the countries by brand when hovering over one of the brands. This however wasn’t possible on mobile devices, since you simply can’t include a hover state. That’s why we had to change the flow a bit and custom code it to make it work properly.

The mobile optimisation wasn’t something that could be done easily. A big feature of the dashboard is showing the countries by brand when hovering over one of the brands. This however wasn’t possible on mobile devices, since you simply can’t include a hover state. That’s why we had to change the flow a bit and custom code it to make it work properly.

The Final Result

Interested to see how the Legends to Come landing page turned out? Click on the link below.

View landing page

Want to have a closer look at the World Cup kits dashboard? Click on the link below.

View dashboard

Browse More Projects

IS YOUR BUSINESS FUTURE-PROOF?
Take the Assesment, it's free!
close-image