Our Work

Main Street Capital

By May 16, 2018 No Comments

Intro

The client came to us with one Pantone colour and an eagerness to bring their brand identity to the next level. From here, we began an in-depth look at their services and clientele. This was followed by an open discussion of directions we believed would fit the client.

Branding

Logomark

Following an exploration of possible directions, we slowly eliminated concepts through rounds of feedback and discussion. This process allows us to develop identities that share the expertise of both ourselves and the client.

The Logomark

Following an exploration of possible directions, we slowly eliminated concepts through rounds of feedback and discussion. This process allows us to develop identities that share the expertise of both ourselves and the client.

The Grid

Following an exploration of possible directions, we slowly eliminated concepts through rounds of feedback and discussion. This process allows us to develop identities that share the expertise of both ourselves and the client.

Finding the right type

The next phase in our process was to identify the typographical elements required to both supplement and accent the logomark. Again, we went through touch points with the client where we presented our suggestions to open discussion further.

Harmony in colour

To finalise the identity we developed the four primary colours of the brand to be used throughout application.

ICONOGRAPHY

Browse More Projects

IS YOUR BUSINESS FUTURE-PROOF?
Take the Assesment, it's free!
close-image