Our Work

Morning Booster

By July 3, 2019 July 4th, 2019 No Comments

Intro

Morning Booster is a series of parties that start very early in the morning, replacing alcohol with fresh juices and healthy breakfasts.

Our Mission

The aim is to move people away from the negative connotations and associations and completely flip the tables – Getting people pumped up before work. Leaving people on a natural high to start their day.

Our Mission

The aim is to move people away from the negative connotations and associations and completely flip the tables – Getting people pumped up before work. Leaving people on a natural high to start their day.

How do we get people to attend a party so early in the morning?

Online Strategy

We needed to build serious hype, generate buzz , get people curious and we wanted everyone to talk about it so it was decided to start off with a Teaser and then a full Rollout campaign.

Teaser Campaign

The Teaser Campaign included a strong video for everyone to engage with. This went live on all social media platforms and immediately people started reaching out.

Teaser Campaign

The Teaser Campaign included a strong video for everyone to engage with. This went live on all social media platforms and immediately people started reaching out.

Rollout Campaign

As part of the rollout we created a series of posts, videos required for a strong content marketing strategy to ensure momentum was kept throughout.

The strong posts included sponsor and collaboration posts and ensured that the event was promoted also on their social media pages.

This is all purely ORGANIC

Besides these posts we also reached out to Influencers to be a part of this whole event with the purpose to reach more followers. By doing this the reach to unique users increased drastically.

Another important asset to the campaign was the partnership with Dr.Juice which provided another extension for reach and brand awareness.

Emails were sent out before, during and post event and closer to the date, we wanted to reach out to more users by launching a competition giving away free tickets.

Rollout Campaign

As part of the rollout we created a series of posts, videos required for a strong content marketing strategy to ensure momentum was kept throughout.

The strong posts included sponsor and collaboration posts and ensured that the event was promoted also on their social media pages.

This is all purely ORGANIC

Besides these posts we also reached out to Influencers to be a part of this whole event with the purpose to reach more followers. By doing this the reach to unique users increased drastically.

Another important asset to the campaign was the partnership with Dr.Juice which provided another extension for reach and brand awareness.

Emails were sent out before, during and post event and closer to the date, we wanted to reach out to more users by launching a competition giving away free tickets.

Offline Strategy

Several posters and flyers were distributed at shopping outlets and also placed in car parks.

Offline Strategy

Several posters and flyers were distributed at shopping outlets and also placed in car parks.

Results

240 people over a span of four editions

Instagram followers
doubled

Organic reach
22k+

This achievement encouraged the whole team to expand on the events and run Morning Booster regularly to keep serving as a way to #getpumped for the whole day.

Stay tuned for more Morning Booster events

Results

240 people over a span of four editions

Instagram followers
doubled

Organic reach
22k+

This achievement encouraged the whole team to expand on the events and run Morning Booster regularly to keep serving as a way to #getpumped for the whole day.

Stay tuned for more Morning Booster events

Stay Tuned

Previous Editions

Following the success of the first two editions of the Morning Booster, ANCHOVY., came back, bigger and better than ever before with the third edition – the first for 2017. Set on February 17th, right between Valentine’s day and Carnival, it was only natural for the third Morning Booster to have a theme.

Previous Editions

Following the success of the first two editions of the Morning Booster, ANCHOVY., came back, bigger and better than ever before with the third edition – the first for 2017. Set on February 17th, right between Valentine’s day and Carnival, it was only natural for the third Morning Booster to have a theme.

The chosen theme was Alice in Wonderland – a theme that would not only inspire the visual and creative direction for the marketing of the event, but would also feed into the event.

The chosen theme was Alice in Wonderland – a theme that would not only inspire the visual and creative direction for the marketing of the event, but would also feed into the event.

Marketing the Event

Anticipation is half the battle, which is why ANCHOVY. rode off the hype generated by the previous two events. Using footage from the second edition of the Morning Booster, ANCHOVY. drove traffic of 1,373 users to the website to reserve their place at the third event.

This traffic yielded a low bounce rate of just 0.6% – showing that ANCHOVY. tapped into the right audience, people who were already highly interested in the event. For the first time, ANCHOVY. explored a brand-new avenue to market the Morning Booster – radio. Forming a partnership with XFM, the event was heavily marketed in the build up to the day, generating an offline buzz.

The Mechanisms Behind the Marketing

A strong social media campaign, with visuals focused around the event’s theme.
Platforms used: Facebook & Instagram.

An email marketing campaign geared towards past attendees – tapping into an already active audience.
SMS marketing campaign with reminder messages to people who had signed up for the event.
A strong PR & word of mouth campaign, tapping in to social media influencers and key individuals to help spread the word about the Morning Booster.

The Mechanisms Behind the Marketing

A strong social media campaign, with visuals focused around the event’s theme.
Platforms used: Facebook & Instagram.

An email marketing campaign geared towards past attendees – tapping into an already active audience.
SMS marketing campaign with reminder messages to people who had signed up for the event.
A strong PR & word of mouth campaign, tapping in to social media influencers and key individuals to help spread the word about the Morning Booster.

Results

Through the marketing of the Morning Booster, ANCHOVY. were able to achieve the following results:

248 people signing
up for the event via website

348 people
engaged with the facebook event

4 key partners
signed on

10 sponsors

(Briiz, Fetch It, MPS, San Michel, Gatorade, JUGS,Dr. Juice, Oh So Yummy, Myoka Spas, Fit Mums Malta)

Results

Through the marketing of the Morning Booster, ANCHOVY. were able to achieve the following results:

248 people signing
up for the event via website

348 people
engaged with the facebook event

4 key partners
signed on

10 sponsors

(Briiz, Fetch It, MPS, San Michel, Gatorade, JUGS,Dr. Juice, Oh So Yummy, Myoka Spas, Fit Mums Malta)

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