Our Work

NESPRESSO

By April 24, 2020 No Comments

Intro

Nespresso is one of the global leaders in home coffee machines, coffee capsules and coffee accessories, which opened in Malta in 2019 which stores in Santa Venera, Tigne point and their e-commerce store.

Intro

Nespresso is one of the global leaders in home coffee machines, coffee capsules and coffee accessories, which opened in Malta in 2019 which stores in Santa Venera, Tigne point and their e-commerce store.

The Brief

After almost a year in operation, Nespresso approached ANCHOVY. to grow their coffee capsules sales through retaining their coffee machine customers as return customers, this is the largest revenue stream of their business.

The biggest pain-point that they presented to ANCHOVY. was their lack of insight on their customers and wanted to answer the following two questions: Their favourite coffee flavour and  How frequently they purchase.

ANCHOVY. Approach 

ANCHOVY. plugged into their customer base and linked to their POS data with a customer relationship management tool acting as the intermediary between the two. This connection allowed us to link revenue per customer, and also assign the customer’s preference regarding their favourite product and personal frequency of coffee consumption.

This was the basis for a lean and agile whatsapp and calling campaign with personalised offers and messaging, based on the customer’s historical data.

ANCHOVY. Approach 

ANCHOVY. plugged into their customer base and linked to their POS data with a customer relationship management tool acting as the intermediary between the two. This connection allowed us to link revenue per customer, and also assign the customer’s preference regarding their favourite product and personal frequency of coffee consumption.

This was the basis for a lean and agile whatsapp and calling campaign with personalised offers and messaging, based on the customer’s historical data.

Result

This resulted in a 300% increase in sales in the first 30 days after implementation, and the largest influx of sales from influxes since opening.

This CRM formula has worked across three other brands within food & drink, since it is a sector which consumers expect to receive personalised experiences at scale.

Result

This resulted in a 300% increase in sales in the first 30 days after implementation, and the largest influx of sales from influxes since opening.

This CRM formula has worked across three other brands within food & drink, since it is a sector which consumers expect to receive personalised experiences at scale.

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