Driving Brand Awareness
The client approached ANCHOVY. to create a brand awareness campaign on Facebook, by developing a strategy to increase post engagements, as activity on this channel was dead prior to the campaign beginning.
The primary goal of the campaign was to increase engagement – therefore driving brand awareness and recognition; whilst the secondary goal was to increase page likes.
Through the marketing of Charlene’s Honeymoon Challenge, ANCHOVY. were able to achieve the following results:
At the time of writing, engagements have sky rocketed for the Nestle Ice Cream Malta Facebook page – with posts before the campaign kicked off garnering little to no engagements. Following the kick-off of the campaign, the most engaged post had the following results:
In addition, the Facebook page saw a growth of 450 likes in four weeks. The most engaging content has been competition entries and content that directly interacts with the consumer.