Trilogy Ltd approached ANCHOVY. to create a corporate website that lets their identity shine through while showcasing the leading fashion brands they represent in Malta.

User Personas

We started the project off by identifying our different possible users through a process of in-depth stakeholder interviews and data analysis. Different personas were drawn up based on the information collected. It was clear that the wide range of brands Trilogy represents means that our user could fit into a wide range of demographics.

Site Flow

Once our users were identified, we mapped the paths we wanted our design to facilitate based on the information collected from our stakeholders. At this stage we simply thought about site structure rather than layout and content.

Style Guide

With the site completely planned out, we set our sites on creating a solid site identity that would not be overshadowed by the impactful brand photography we had to work with.


The colour palette was designed to be flexible enough to cater for Trilogy’s large and ever increasing brand portfolio while also communicating a singular, cohesive identity representing elegance and a distinctive contemporary edge.


We used a combination of Playfair Display and Proxima Nova to create typography that was elegant yet impactful. This combination is also highly legible in any usage situation.

Photography – Moodboard

Following the completion of the design stage, we created a moodboard to direct our photographer in taking images that fully captured our vision for the website.

Photography – Execution

Our photographer went on site to every store represented by Trilogy Ltd and took photos which captured the essence of what the brand is all about. This was the result.

The Final Product

The website was developed using the WordPress platform as our CMS of choice in order to make it possible for the the client to modify the website as quickly and easily as possible.

It was through this process that we created a successful online presence for the distributors of Malta’s best fashion brands.

See The Website

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