Our Work

Twistees

By January 2, 2019 No Comments

Intro

Twistees approached ANCHOVY. to generate engagement and solidify a noticeable social media presence. As well as to bring the product to life, and add charachter to the popular cnack.

Intro

Twistees approached ANCHOVY. to generate engagement and solidify a noticeable social media presence. As well as to bring the product to life, and add charachter to the popular cnack.

The Goal

Twistees is already a well known product in Malta, which allowed us some freedom in how we promoted it, we decided to run a fun and friendly campaign to keep the brand and product relevant online.

Twistees is already a well known product in Malta, which allowed us some freedom in how we promoted it, we decided to run a fun and friendly campaign to keep the brand and product relevant online.

Concept

A creative concept was needed that could be garner attention, stay relevant and be consistently produced while remaining fresh and fun.

One way this was done through creating characters out of Twistees and promoting world events, and special days, as well as reflecting the time and season (e.g. Back to school Artworks in September), executed in a playful doodled style.

Concept

A creative concept was needed that could be garner attention, stay relevant and be consistently produced while remaining fresh and fun.

One way this was done through creating characters out of Twistees and promoting world events, and special days, as well as reflecting the time and season (e.g. Back to school Artworks in September), executed in a playful doodled style.

We also collaborated with Bla Kondixin a Maltese comedy sketch show, characterising some of their stand out characters as Twistees, as a fun means of cross promotion.

We also collaborated with Bla Kondixin a Maltese comedy sketch show, characterising some of their stand out characters as Twistees, as a fun means of cross promotion.

We advanced the campaign, with the use of animations, creating more eye catching and more playful artworks. Furthermore we explored playing eith the product more, by incorporating them into scenes, objects and actions for variety.

We advanced the campaign, with the use of animations, creating more eye catching and more playful artworks. Furthermore we explored playing eith the product more, by incorporating them into scenes, objects and actions for variety.

The work seen in this case study is only a fraction of what we created for this campaign, we really enjoyed having the freedom to experiment and have fun with such a playful brand.

The work seen in this case study is only a fraction of what we created for this campaign, we really enjoyed having the freedom to experiment and have fun with such a playful brand.

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