Intro

ANCHOVY. Amsterdam was approached by Virt-U to build an online presence and do the branding for their upcoming distributed economic platform for virtual worlds, which would allow virtual assets to be exchanged cross-platform and -games by using their own cryptocurrency tokens. This is how we increased their online presence.

Intro

ANCHOVY. Amsterdam was approached by Virt-U to build an online presence and do the branding for their upcoming distributed economic platform for virtual worlds, which would allow virtual assets to be exchanged cross-platform and -games by using their own cryptocurrency tokens. This is how we increased their online presence.

After refining the current logo, we presented to the client three alternatives. We wanted to showcase the vibrant orange as we believed it was the most appealing colour. But, we also wanted the audience to feel that Virt-U represents blockchain technology and digital currency.

After refining the current logo, we presented to the client three alternatives. We wanted to showcase the vibrant orange as we believed it was the most appealing colour. But, we also wanted the audience to feel that Virt-U represents blockchain technology and digital currency.

At this point, the client had decided that they would like to go with the logo in the bottom left corner. We provided several colour schemes for this logo and this was the chosen logo on different backgrounds.

At this point, the client had decided that they would like to go with the logo in the bottom left corner. We provided several colour schemes for this logo and this was the chosen logo on different backgrounds.

Aswell as the logo, we updated the client’s web assets, branding their presentation, white paper and several other items.

Aswell as the logo, we updated the client’s web assets, branding their presentation, white paper and several other items.

Social Media Management

IDENTIFYING SOCIAL MEDIA CHANNELS

The initial phases of managing the social media management required us to identify the social media channels that would be beneficial for Virt-U to use. The channels that we decided to go ahead with were Facebook, Twitter, LinkedIn, Medium and Reddit.

Utilising social media channels

Each platform required a unique approach, as the target audience is different per identified platform. Platforms like Twitter and Facebook required us to be more joyful, while others such as LinkedIn required us to be more formal.

Social Media Management

IDENTIFYING SOCIAL MEDIA CHANNELS

The initial phases of managing the social media management required us to identify the social media channels that would be beneficial for Virt-U to use. The channels that we decided to go ahead with were Facebook, Twitter, LinkedIn, Medium and Reddit.

Utilising social media channels

Each platform required a unique approach, as the target audience is different per identified platform. Platforms like Twitter and Facebook required us to be more joyful, while others such as LinkedIn required us to be more formal.

ANCHOVY.’s creative team created several videos that were published on social media to create a conversation and buzz around Virt-U.

We wanted to create a sense of a community for Virt-U, which became visible in the latter stages on messaging platforms such as Telegram – once we had built a following on other social media platforms.

See Videos

ANCHOVY.’s creative team created several videos that were published on social media to create a conversation and buzz around Virt-U.

We wanted to create a sense of a community for Virt-U, which became visible in the latter stages on messaging platforms such as Telegram – once we had built a following on other social media platforms.

E-Mail Marketing

The goal of these emails was to get as many people to download the white paper of Virt-U in order to increase the general interest. For this, we used two email templates in order to A/B-test and optimise the email marketing campaign. 

E-Mail Marketing

The goal of these emails was to get as many people to download the white paper of Virt-U in order to increase the general interest. For this, we used two email templates in order to A/B-test and optimise the email marketing campaign.

Advertising

Advertising

DISPLAY

We placed display ads on cryptocurrency related blogs and subreddits as we wanted to attract people who are already interested in cryptocurrencies and would potentially want to invest in Virt-U. We managed to get 850,000 impressions and 165 clicks by using the following ads.

DISPLAY

We placed display ads on cryptocurrency related blogs and subreddits as we wanted to attract people who are already interested in cryptocurrencies and would potentially want to invest in Virt-U. We managed to get 850,000 impressions and 165 clicks by using the following ads.

GOOGLE SEARCH ADVERTS

The primary markets targeted were United States West Coast, United Kingdom, The Netherlands, India. We had to carefully select these countries as some countries had just regulated cryptocurrency trading, which influenced the success of the ads.

GOOGLE SEARCH ADVERTS

The primary markets targeted were United States West Coast, United Kingdom, The Netherlands, India. We had to carefully select these countries as some countries had just regulated cryptocurrency trading, which influenced the success of the ads.

FACEBOOK & TWITTER ADS

Our target audience for Facebook has interests in both gaming and cryptocurrency – as the Virt-U platform was initially meant for the utilisation of asset trading for games.

FACEBOOK & TWITTER ADS

Our target audience for Facebook has interests in both gaming and cryptocurrency – as the Virt-U platform was initially meant for the utilisation of asset trading for games.

See the video right here.

Overall Results

Facebook page likes increased from a mere 45 to 2,031 likes over a 4-month campaign and Twitter went up roughly from 150 followers to over 800 followers during the campaign.

Overall Results

Facebook page likes increased from a mere 45 to 2,031 likes over a 4-month campaign and Twitter went up roughly from 150 followers to over 800 followers during the campaign.

For ANCHOVY. this was an exciting project to work on as we have achieved all of the set goals. The collaboration with the client was essential to make the pre-launch a success.

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