The key to the success of Charlene’s Honeymoon Challenge was in indirectly collecting the information required, through a two fold approach.
Participants in the challenge were required to submit the required information in order to take part. If they were not gaining enough points in the game, they were encouraged to invite people to participate to gain more points – thereby collecting even more emails and fortifying the campaign.
By engaging with their audience, ANCHOVY. ensured that they were building a database of people who were intrinsically interested in the product – meaning future marketing efforts directed towards the consumer would be well received.
- 3 Million impressions via Google Display
- 39,000 people reached via Instagram
- 200,000 people reached via Facebook
In order to help the client achieve their goals, ANCHOVY. was constantly suggesting new solutions, communicating with their target audience and pushing hard for brand awareness on Facebook, Instagram and Google Display, in order to reach the maximum amount of people possible across all media.
ANCHOVY. were successful in reaching the right target audience – namely a large, Maltese audience with access to a Visa branded card.
The Results Of Campaigns
This was the first campaign of its kind for the client, with such a heavy focus on Instagram, as this was not a platform that the client believed viable for their marketing needs – feeling as though their target market was not on this platform, and that messaging that could be communicated would not be appropriate. Through the creation of engaging content and smart targeting, ANCHOVY. was able to deliver the results on the medium.
It is important to note, that this was the first campaign on Instagram, undertaken by Visa, in ANY country.
3,000,000 Impressions via Google Display
39,000 People reached via Instagram
200,000 People reached via Facebook